Paul Lanigan

Managing Director, Sandler Sales Institute (Ireland)

Paul brings his leadership skills, honed by his experience in both large and small technology organizations and as an entrepreneur to every engagement.

Paul's specialty is gaining the respect and attention of your most demanding team members to gain a level of buy-in you never believed was possible. In his fast-paced and riveting program, Paul will arm your team with precise tools you need to achieve greater revenue, higher margins and fewer discounts.

An engineer by background, Paul Lanigan is now the Managing Director of Sandler Sales Institute; a company that helps executives develop sales strategies and tactics.

He holds a Bachelors Degree in Information Technology from Staffordshire University and a BA in Management from Irish Management Institute. Before bringing the Sandler Sales Institute to Ireland, he built and successfully led a pan European Sales Team for Motorola with over $50 million in annual revenues.

Paul Lanigan is a communication expert. Paul entertains as he enlightens, combining colourful personal experiences to give you a fresh, unflinching perspective on the sales process. His unique brand of sales edutainment is generously spiced with humorous and relevant stories garnered during an eventful 17-year sales and sales management career.

He invites audiences to challenge him, and the highlight of his programs is the "no-holds-barred" interaction that results. When the dust settles it's clear to everyone in the room that Paul can walk the talk.

A selection of comments on Paul's work

"Working with Paul was an excellent experience. Sandler is a great selling system and I highly recommend both Paul and the Sandler Selling System" - Derek Reilly, Director, Ethical Coatings

"Filled with information and knowledge, but no chance to sit around and just listen. Paul really gets you interested and involved. Money well spent!" - Mark Rogers, MD, Cipherion

"For anyone looking to maximise their sales & earning potential, they should be working with Paul and apply the Sandler principles. Paul's unique approach and vast experience helps to give an insight into the complete selling process." - Kenneth McGrath, Nortel Networks

"Paul has a remarkable ability to see inside your head and see how and why you're standing in your own way. His breadth of knowledge within the subjects of business, training, sales and how the human mind works, is amazing. When I'm working on new business, Paul sits on my shoulder. - Denis Goodbody, Founder & Director, Adept Creative Facilities

"Paul provides sales training that makes a personal and financial difference from day one" - Paul Dinan, Manager, Hudson Global

"Paul is a high energy, high commitment person with a deep interest in people, what makes them tick and how to get the best out of them" - Jonathan Law, AIB

"Paul is an Excellent facilitator of Sandler Training and delivers above expectations. He brings his own unique style to the training and has a vision and insight which extends beyond sales into the overall business. Hire him, you'll be glad you did" - Bernadette Duffy, Computer Associates

"Paul is the guy you want around if you want clarity on what you need to do. If you ever find yourself, unfocused, get Paul in, he will change your thinking. Could not recommend him highly enough" - Kevin McLaughlin MD, Nosra Systems

"Paul is great to work with - full of ideas and enthusiasm and very business focused" Derval Concannon, Founder, Firecracker

"Paul brings great authority to the business of selling and, as someone who keeps his eyes firmly on results, he makes sure that he delivers what's required every time. I've happily recommended him to my clients" Gerard Tannam, CEO Islandbridge